About Yuup
Yuup is a new Bristol based digital marketplace for experiences. We founded Yuup because we love local community, we love experiences, and we love Bristol. Yuup helps local individuals and enterprises create, promote and host experiences, and helps customers find original, inspiring and rewarding things to do and gift in their local community. We launched in Bristol in September 2020 and now have over 170 local experiences.
To learn more about us visit yuup.co, subscribe to our updates and follow-us on Facebook, Instagram and Twitter.
About the role
We are looking for a creative, data-driven individual to join our small and passionate team. Reporting to and working closely with our Marketing Manager, you’ll take responsibility for developing, implementing, and managing all PPC and paid social activity for Yuup.
The role is part-time and while we'll looking for someone who is based in Bristol, most of the time you can work from home.
What you’ll be doing:
- Planning, creating, executing, managing and continuously improving ad campaigns.
- Develop targeted Paid Search and Paid Social campaigns to improve KPIs.
- Implement best practices to improve ad campaign efficiency.
- Driving traffic and conversions through PPC leads, ensuring landing pages are relevant.
- Measure and analyse ROI from campaigns, producing regular reports on digital ad performance.
- Keep up to date with the latest new developments within Paid Search and Paid social to identify new avenues to drive sales.
- Own all Paid Social activity ensuring best in class ROI. Work with our marketing team to deliver an engaging and commercially successful social content strategy.
The ideal candidate will:
- Be experienced in managing PPC and Paid Social accounts for ecommerce and/or marketplace businesses.
- Be a PPC expert, ideally Google certified yourself.
- Be experienced in using Facebook Catalogue Manager and ecommerce product feeds within Google Analytics and Google Tag Manager.
- In depth understanding and experience of Paid Social channels (Facebook, Instagram, Twitter).
- Have a finger on the pulse of the latest developments in PPC and paid social, a flare for analysing trends, and presenting data.
- Be obsessed with data and have a data driven approach to optimisation.
- Have a solid understanding of Google Analytics and Google Tag Manager to deliver insight and commercial analysis of campaign performance.
- Be able to make recommendations on funnel optimisation to feed back into our product roadmap and platform optimisation.
- Ambitious and excited to join Yuup as we embark on the next stage of our journey.
It would be advantageous if you:
- Are proficient in writing copy for ads.
Closing date for applications: Thursday 15th April, 2021.
No recruitment agencies - thanks!
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